Social Content

A consistent voice. A considered response.

Connect editorial planning, approved knowledge and audience context. Prepare useful content for a person's review and keep publishing decisions within your team's boundaries.

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CUSTOMER EXPERIENCETHE NIELLO FILM COLLECTION

THE VALUE IS IN THE CONNECTION

A more considered response.

Give every conversation context, continuity and a clear next step.

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SHAPE A USEFUL FIRST STEP

The right questions.
A considered beginning.

01

Capture brand voice and content boundaries.

Begin with the real work, the people involved and a clear definition of what a useful outcome would be.

02

Prepare drafts with source context.

Confirm the information, connections and permissions needed to support this part of the workflow.

03

Retain editorial and publication approval.

Use representative examples to test the approach with the people who will own and operate it.

THE WORKING DAY

The agent prepares.
The person decides.

A working day shared by the content assistant and the social editor. The agent prepares, the person decides, and every hand-off is marked. Move through the day or choose a hand-off.

Working daySocial ContentIllustrative
Content assistantPrepares
Reads the plan and audience contextPrepares drafts with sourcesSuggests replies to comments
Social editorDecides
Edits for voiceChooses which replies to postApproves the scheduled post
Hand-off · Social editor to Content assistant

Voice notes returned

The editor's notes shape the next drafts.

PART OF A CONSIDERED WHOLE

Connected through Lumen.

Give your people AI colleagues that work alongside them on their own devices: they understand the context, take on the busywork and carry work through to a meaningful outcome.

A starting point for discovery. Specific capabilities, integrations and deployment requirements are agreed with your team.

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